Action and Advocacy
OBJECTIVES AND VALUES
Our objective is to provide a forum for communication among all maple stakeholders.
Including the tens of thousands of maple forest farmers, maple producer associations, maple processors and distributors, maple equipment manufacturers, and maple science, technology and outreach and education institutions.
This approach allows us to be relevant and effective and to engage collectively on issues affecting the industry’s interests and economic viability.
Collective efforts for a better tomorrow
Our collective efforts encompass focused advocacy, legislative initiatives and groundbreaking research, all aimed at a future that is abundant with sustainable opportunities — and delicious syrup.
Promoting Opportunities
Promoting the sustainable growth and competitiveness of the maple industry in the global food marketplace.
Advocacy and Collaboration
Advocating and collaborating with government, trade, commerce, research, education and international affairs on issues related to the maple industry.
Proactive Monitoring
Proactively monitoring the North American political and regulatory environment as it pertains to our industry, trade and consumers.
Influencing Legislation
Influencing favorable legislation, regulations, policies and programs for maple producers and consumers.
Protecting Authenticity
Protecting the authenticity and integrity of pure maple syrup and enforcing the Standard of Identity in domestic and foreign markets.
Supporting Quality
Supporting quality initiatives that ensure the continued production of maple syrup and maple food products that conform to established, regulated quality standards.
Advocating for Research
Advocating for research grants and supporting university and institution extension programs that deliver maple education and research to advance the industry.
Supporting Innovation
Supporting innovative and evolving industry practices, processes and technology that improve operational and environmental performance.
Fostering an Inclusive Culture
Fostering an inclusive maple culture that encourages, supports and celebrates the diversity of our customers, consumers and maple community members.
Preserving Tradition
Preserving and promoting our traditional maple syrup culture, customs and processes that are vital to the authenticity and unique identity of pure maple syrup.
Trade & Government Relations
The maple industry depends on the free movement of maple products, equipment, and services across North America.
IMSI works with government officials, industry partners, and stakeholder organizations to support policies that strengthen the competitiveness of the maple sector and promote fair and efficient trade.
In 2026, IMSI submitted letters to government officials in Canada, the United States, and Mexico supporting the continuation of tariff-free trade for maple products and maple equipment under CUSMA/USMCA/T-MEC. The letters highlighted the integrated nature of the North American maple industry and the importance of maintaining open markets for producers, processors, manufacturers, and consumers.
View the letter here: IMSI_USMCA_Review_June2026.pdf